For Independent Agents

Technology decisions for independent agents, from the buying side.

Eight years inside independent agencies evaluating technology. No platform affiliations. No vendor relationships. What's here is what I've seen work — and what I've seen fail six months after go-live, when the vendor's already moved on to the next sale.

I'm CTO at Virtual Intelligence, Agency Intelligence, and The Insurance Alliance, and co-founder of the IndieTech Conference. The read you get here comes from someone making these same technology calls inside real agencies every week.

Most InsurTech content online is written by vendors, funded by platforms, or produced by people who haven't been inside an agency in years. What you'll find here is different. Every comparison, every breakdown of a failed implementation, every update on what's actually moving in the market comes from the buying side.

If you've ever felt lost about how to make your agency grow with technology, you're in the right place.

The monthly InsurTech breakdown. No pitches.

One email a month. What I'm seeing inside agencies, filtered down to what actually matters for yours.

  • No vendor affiliations. No affiliate links.
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    Featured
    What AI tools are thriving in independent agencies right now
    What's New

    What AI tools are thriving in independent agencies right now

    The AI conversation in InsurTech is happening in two places: vendor roadmaps and actual agency workflows. Here's what's in use this week — and what's still a pitch deck.

    From the field
    What AI tools are thriving in independent agencies right now
    What's New

    What AI tools are thriving in independent agencies right now

    What's actually in use inside agencies this week — and what's still a roadmap slide.

    Jun 2026 · 6 minRead →
    What agencies always skip after the AMS goes live
    Mistakes

    What agencies always skip after the AMS goes live

    Most agencies put everything into implementation. The harder problem starts when the vendor leaves.

    May 2026 · 6 minRead →
    LightSpeed vs the field: how to pick a comparative rater that fits your agency
    Comparisons

    LightSpeed vs the field: how to pick a comparative rater that fits your agency

    Choosing a comparative rater isn't just about speed. Here's where each one earns its keep.

    May 2026 · 6 minRead →
    What independent agencies get wrong about data migration
    Mistakes

    What independent agencies get wrong about data migration

    The part of an AMS implementation most agencies don't plan for — until it's too late.

    Apr 2026 · 8 minRead →
    Before you buy an AMS: what independent agency owners actually need to know
    Mistakes

    Before you buy an AMS: what independent agency owners actually need to know

    Most agencies buy an AMS the wrong way. Here's what to evaluate before you sign.

    Apr 2026 · 8 minRead →
    How much should an independent agency actually spend on tech?
    Mistakes

    How much should an independent agency actually spend on tech?

    There's no magic number. How to think about tech spend from the buying side, and tell overpriced from worth it.

    Jul 2026 · 5 minRead →
    Do agency software reviews actually tell you anything?
    Mistakes

    Do agency software reviews actually tell you anything?

    Most AMS reviews are shaped by the vendors they cover. How to read them, and the questions that reveal whether a platform works.

    Jul 2026 · 5 minRead →
    AMS vs. CRM: what independent agencies actually need
    Comparisons

    AMS vs. CRM: what independent agencies actually need

    Agencies mix these up constantly, and it costs them. The real difference from the buying side, and which one you need.

    Jul 2026 · 5 minRead →
    New to the business?

    Learning the tech while you build your book

    A lot of what's on this hub assumes you've already got an agency running. If you're earlier than that, start here. The wrong tool costs a new producer more, because you haven't seen enough of them fail yet to know the tells. The monthly breakdown covers which tools are worth learning, what to skip, and how to hold your own in a tech conversation.

    Get the monthly breakdown